I have been a customer of Insurance 360 for at least the last 12 years. They have "shopped around" for me for 3 10 year term policies. Their agents have always put my interest first. They never relent in regard to their quest to find the best product for their customer at the lowest rate. For example, in the ninth year of my first 10 year term policy, they "shopped around" for the next 10 year policy in order to get the best product, at the lowest price rather than wait the final year when I entered a different age group. Moreover after they had found me the second term policy for the next 10 years, within one month thereafter, they found me a better product, and I canceled the first, and took the second. They had stayed on top of me in regard to pushing applications, cajoling me in making medical appointments to clarify questions insurers had , and clarifying my medical records with me, and all of that it ended to my advantage, with a good product.